My Twitter Followers: 04/18/09


Steve Joyce (steveeldercare) is now following your updates on Twitter.

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Lethia Owens is now following you on Twitter!

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Gus Shultz is now following you on Twitter!

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Douglas Dion is now following you on Twitter!

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Cheryl Wallace is now following you on Twitter!

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MarketAmerica is now following you on Twitter!

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What is Twitter? A Beginners Guide

By Dj Francis

You may have heard of Twitter and be a little confused. Early adopters have been playing around with it for a couple of years, but Twitter finally seems to be making it into the mainstream.

This is a brief users guide for those curious about how it works, wondering about its value, and wanting to get the most from the experience.

What Is Twitter?

Twitter is commonly referred to as "micro-blogging." While this is an accurate description, I've found that it confuses some people (non-bloggers especially).

Imagine it is a post-it note. You don't have a lot of space (140 characters) so brevity is required. When you jot something down on your post-it note, it gets stuck to your refrigerator door, much like you might do at home. However, in this scenario, anyone can see the notes posted on your frig. And you can see anyone else's.

How Does It Work?

Like most web 2.0 applications, the best advice is to just try it out. (You can't do it wrong and you won't break it - just give it a whirl.)

You sign up with a name of your choice. After that, find people you know or are interested in following. Twitter can pull from your email contacts to see if your friends and family already have Twitter accounts.

Twitter accounts are identified with an "at" symbol in front. So when discussing your Twitter account, you would say @YourName. Events use a hash mark. For instance, you can search for all Olympic tweets using #080808.

You can view anyone's notes (or "tweets") and anyone can sign up to view yours. Don't worry - you will get an email letting you know every time someone follows you.

And of course, all of this is free.

Avoid These Common Pitfalls

* No blatant marketing!: Some marketers will try to market their product over Twitter. Let me save you some time: It doesn't work. If all of your tweets are about your wonderful, fantabulous product which I can BUY NOW, I will know you're full of it. People aren't stupid.
* Needy: At the risk of offending folks, avoid looking needy. If you follow 1,000+ people and only 2 follow you, I'm going to wonder why.
* Friends before tweets: Play around with Twitter before you go introducing yourself. Sure, follow people you know at first, but focus on actually tweeting. Get a couple dozen tweets up before you attempt to make friends you don't actually know in real life. It gives them a sense of who you are and what you're interested in.

What Are The Positives?

* It's fun - you instantly have access to very interesting people
* It's a good PR tool (after you build a community)
* It's an ultra-specific source of news

What Are The Negatives?

* It's extremely addictive
* Sometimes it can verge on minutiae
* Frequent downtime

Separation Of Church And State

If you get really into Twitter, you may want to opt for multiple accounts. There's no restriction on this - you just need separate email addresses to link to them. This is common for small business owners who want a distinct account for their business as well as their personal accounts.

For instance, my personal tweets are at @DJFrancis but all marketing/advertising/communications tweets can be found at my blogs account, @MarketerBlog. Feel free to follow whichever account best applies to you. (If you are reading this blog, I imagine the latter.)

I find this an easy separation to make and better for my readers. I recommend only setting up multiple accounts once you are comfortable with Twitter. Also, you may want to consider Netvibes or a similar solution to managing your discrete accounts.

Was This Helpful?

Please feel free to comment below if I missed anything. I hope you found this helpful.

If you try Twitter and like it, here are some other suggestions for those in the marketing and social media world: @chrisbrogan, @copyblogger, @jowyang, @jaffejuice, @mitchjoel, @shannonpaul, @jasonfalls, @drewmclellan, @MyCreativeTeam, and @armano.

Please consider subscribing to this blog if you want to know more about marketing in a web 2.0 world (free, natch). I offer both email and RSS options. Also, if you like learning about social media, tune in tomorrow when I tackle StumbleUpon and a few of the other social voting/news sites with a special emphasis on marketing and business.

And please feel free to make one of your first tweets a link to this article, but only if you found it useful. Thanks!

DJ Francis writes at OnlineMarketerBlog.com - drawing upon over 7 years of experience in strategic communications, online marketing, social media, advertising, and the relationships inherent in a Web 2.0 world.

Business is changing, but you don't have to go it alone. Please visit the website for more information.

Article Source: EzineArticles.com/?expert=Dj_Francis

How to Sell Your Products Or Services on Twitter

By Mitchell Cogert

Twitter Is Like Online Dating

Many companies don't know how to sell their products on Twitter. Other companies don't even try since the Twitter experience just doesn't make sense to them. But, it is not difficult to use Twitter to sell your products and services.

Selling on Twitter is similar to online dating. How does online dating work?

You post your profile and search out the profiles of the men or women you want to date.
You select the people who look or sound attractive, and email a message. But, that message is not "let's hook up tonight." It is a friendly message, and an introduction that may get you a response.

The same is true on Twitter. Twitter is a social meeting place. You can't just set up a profile and start sending tweets (what the messages are called on Twitter) to "hook up and buy my stuff." Yes, you need to show some restraint.

Here Is My Best Practices For Selling On Twitter

Step 1. Set up a blog

When you are planning to date, at some point your date is going to want to see where you live. It's your home. It reflects on who you are as a person. You don't take a date to your office--your cube is not that impressive.

Your blog is your online home. People who are interested in you on Twitter will want to see your blog, and not your company website. A website is a place of business. Twitter is social. A blog is social.

On Twitter, you invite followers into your online home or blog and then if things go well, they can buy from you at your blog or at your website.

Step 2. Show up

You have to show up. Simply, that means you have to make a profile on Twitter. Use your name or part of your name with your company name. The name is important. Don't use a stupid name that means nothing or is too clever. A personal name is better than a business name. Twitter is social (yeah, I'm repeating myself).

Describe who are you and what do you do. Post a photo of yourself. No stupid photos. No avatars. Be real.

Your Twitter profile needs to link to your blog not your website. See step 1.

Now, check to make sure your profile fits and looks interesting. Sometimes you will find that it is too long or too short or you'll find a few typos. Fix them.

Remember this about your profile: Your mother may or may not be on Twitter. But, one day, your boss will be on Twitter.

Step 3. Make connections by adding value

One great thing about Twitter is that when you tweet one person, that message is potentially being viewed by all your followers. Everyone on Twitter is a peeping Tom or peeping Mary. In many ways, Twitter is a voyeur's paradise.

By adding value for one of your followers, you will get credit from everyone as being social and a good citizen on Twitter.

Now, to add value on Twitter you MUST do the following:

a. Post new content on your blog--regularly. Ideally, every day. This is only a hardship if you are not passionate and committed in your area of expertise.

b. Tweet about your new blog post and link it to your post. This lets your followers know you are going to add value.

c. Tweet people to help them in your area of "blog" expertise. This lets your followers know that you can help them.

d. Tweet people to help them in other areas that interest you. This lets people know you can be trusted. Everyone on Twitter knows that many people are trying to sell something on Twitter, and that is not an issue. It is an issue only if you are using Twitter just to sell. An analogy: Making friends only with people who can help you get what you want in life.

e. Tweet people just to be social, friendly and just be you. Twitter is a friendly, social meeting place.

Overall, follow a through e, and you are inviting people to come to your blog. The more you participate, the more people will be following you and the more people will be checking out your blog. Add Google analytics to your blog and you can see how many visitors you are getting daily by using Twitter.

Step 4: Build trust. Build the relationship.

You've made a connection. You've added value. People are visiting your blog. Now that they are in your home, where are you going to take this person?

When you tweet about a new blog entry, it is like a fortuitous meeting of a new neighbor. There's not a lot of time for conversation. So you invite them to come by for coffee or tea. And when they come by, you take them into your kitchen. It's a friendly, informal place. You don't take them into your living room.

When you tweet about a new blog post, or tweet to help someone about an issue, you link them to a specific blog post URL. Do not link into your general blog URL. That blog post is tailored to add value for your followers and/or to help one follower. A specific blog post URL is friendly.

Now, if that person likes what that post says, and trusts you, you have created a relationship using Twitter. This person is now ready to see the rest of your online home and read your other blog posts.

Having a connection turn into a relationship can happen the first time that person views your post, or it may happen after a few more visits.

Fortunately, unlike dating, you CAN rush a Twitter relationship. Keep participating, keep tweeting and keep adding value. Maybe even consider a special promotion for your Twitter followers.

Step 5. Twitter. Where the sale happens. (apologies to the NBA)

Your blog should be set up so every time someone visits, they know where to go for more information or to buy. Sales happen at different times, but they do happen. A sale can take place on your blog or on your website. Just make sure that if you need to take visitors to your website for more info or to sell, to have that link visible and easy to find on your blog.

Summary

Twitter is a great meeting place where you can sell your products and services. To make a sale:

Step 1. Set up a blog
Step 2. Show up
Step 3. Make connections by adding value
Step 4: Build trust. Build the relationship.
Step 5. Twitter. Where the sale happens

Learn the best practices for using Twitter to sell.
The above information is a great start. There is much more to know.

To find out the best practices for using Twitter to sell, contact Mitchell Cogert at mcogert@gmail.com

Mitchell Cogert is a marketing strategist to companies of all sizes from Fortune 500 companies P&G and HP, as well as many start-ups. He is currently helping companies to get a better return on their marketing dollars by using social media.

Mitchell is the president of the Social Media Network of Infuencers, that allows companies to influence the influencers in social media. In addition, he consults with companies on how to use Twitter to sell their products and services.

Website: NetworkOfInfluencers.com
Blog: AWebExpert.blogspot.com
Twitter: Mitchell1969
Email: mcogert@gmail.com

Article Source: EzineArticles.com/?expert=Mitchell_Cogert

Jessica is now following you on Twitter!

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Jessica (jessys1163) is now following your updates on Twitter.

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Jim Stevens is now following you on Twitter!

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NEX Clothing Co. is now following you on Twitter!

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